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Movies - Box Office

Spider-Man: Brand New Day Is $12 Million From Rewriting Box Office History — And the Record Could Fall This Weekend

Ten years, nine months, and one very stubborn Star Wars movie stand between Sony's web-slinger and the all-time domestic box office crown. As of Tuesday, Brand New Day sits at $924.9 million, running roughly $108 million ahead of Avengers: Endgame's pace at the same point in its release — with The Force Awakens' $936.6 million record now within reach of a single ordinary weekend.

By Gustavo Henrique · About the author

LOS ANGELES, CALIF. · SEP 10, 2026 ~7 MIN READ

Some box office records take decades to fall. This one's being counted down in millions of dollars, not weeks. As of Tuesday, Spider-Man: Brand New Day had pulled in $924.9 million domestically — just $12.7 million short of Star Wars: The Force Awakens' $936.6 million, which has stood as the highest-grossing domestic release in movie history since 2015. The Tom Holland-led film is still playing in 3,520 theaters across North America, forty days after it opened, which is a genuinely unusual number for a movie this far into its run. At its current pace, industry trackers expect the record to fall sometime this coming weekend, when Sony and Marvel's superhero movie will have finally outlasted a decade-old number plenty of people assumed was untouchable — and industry projections now have it finishing its run anywhere between $950 million and $1 billion domestically, which would put real distance between it and the record, not just a photo finish.

In Brief

Spider-Man: Brand New Day stood at $924.9 million domestically as of Tuesday, September 8 — needing $12.7 million more to pass Star Wars: The Force Awakens' $936.6 million all-time domestic record, with trackers now projecting a final domestic total between $950 million and $1 billion.
The film reached $900 million domestically in just 36 days, beating the 50-day pace The Force Awakens set in 2015, and it's still playing in 3,520 North American theaters — a wider footprint than either The Force Awakens or Avengers: Endgame had at the same point in their runs.
Its sixth weekend in theaters, over the four-day Labor Day holiday, added another $23.3 million and marked a sixth straight week at No. 1 — the longest run atop the domestic chart since Avatar: The Way of Water's seven weekends in 2022, and a feat matched in the sound era only by Titanic, The Fugitive, Home Alone and the first two Avatar films.

A decade-old number, finally in range

Star Wars: The Force Awakens wrapped its theatrical run in the spring of 2016 with a final domestic tally of $936,660,090 — a number that stood untouched for nearly a decade, with Avengers: Endgame coming closest and stalling out at $858.3 million in 2019. Reaching $900 million domestically has only happened twice in the history of movies: The Force Awakens did it in 50 days, and until this summer, nothing else had come close. Brand New Day got there in 36 days, a full two weeks faster, on the back of a run that's broken speed records at nearly every step: a $360.1 million opening weekend that beat Endgame's own opening record, a $144.5 million second weekend that only Endgame and The Force Awakens have ever topped, and a run to $1 billion worldwide in just six days — the second-fastest climb to that milestone ever, trailing only Endgame's five days. It also became just the eighth film in history to cross $2 billion worldwide, a threshold it reached in 17 days, faster than all but a handful of movies ever made.

What makes the final stretch of this chase interesting is how little drama is actually left in it. Directed by Destin Daniel Cretton and starring Holland alongside Zendaya, Sadie Sink and Jon Bernthal, Brand New Day doesn't need a big weekend to finish the job — it just needs an ordinary one. The film earned $18.1 million over three days and $23.3 million across the full four-day Labor Day frame, its sixth consecutive weekend at No. 1, a run matched in the sound era only by Titanic, The Fugitive, Home Alone and the first two Avatar films. It also picked up an A CinemaScore from opening-weekend audiences — the second-highest grade the polling firm hands out — a signal that word-of-mouth, not just opening hype, has been carrying the film's legs for six straight weeks. Worldwide, the movie has climbed past $2.41 billion, already ahead of Avengers: Infinity War's $2.05 billion and within striking distance of the all-time global top five. Barring a genuinely strange collapse in ticket sales, the domestic record isn't a question of if anymore. It's just a question of which day this weekend the number actually flips.

Why this movie is still playing at all

The detail that best explains why Brand New Day is about to become the biggest domestic release in history isn't its opening weekend — it's how long theaters have kept it around. Forty days after release, the film is still booked into 3,520 North American theaters, a wider footprint at this stage than either The Force Awakens or Avengers: Endgame carried at the same point in their own runs. Blockbusters typically shed hundreds of screens a week once the opening rush fades. This one hasn't been allowed to. That staying power is exactly what turned a strong opening into a genuine record chase, because no film reaches $900-plus million on opening-weekend fumes alone — it takes ten-plus weeks of theaters choosing to keep giving it room, and audiences choosing to keep showing up. The comparison to Endgame is the clearest way to see it: Brand New Day opened just $3 million ahead of Endgame's pace back in 2019, but it's now running roughly $108 million ahead of where Endgame stood at the same point in its own release — a gap that's opened up entirely in the weeks after opening weekend, not during it.

That run is about to end at the top of the weekly charts, though not because people have stopped watching. Warner Bros.' Practical Magic 2, reuniting Sandra Bullock and Nicole Kidman, opens Friday and is widely expected to finally knock Brand New Day out of the No. 1 spot after six straight weeks — a changing of the guard that will land within days, maybe hours, of the record actually falling. Resident Evil's next installment isn't due for another two weeks either, leaving Brand New Day with essentially no major competition for its record chase in the meantime. There's a kind of nice symmetry to the Practical Magic 2 timing: the same weekend a new movie finally dethrones Brand New Day at the top of the charts is likely to be the exact weekend Brand New Day dethrones a nine-year-old Star Wars record for good.

The bigger picture: a record summer for theaters

Brand New Day's run isn't happening in a vacuum — it's the marquee entry in what's shaping up as the best summer movie season theaters have had since COVID-19 upended the industry in 2020. Domestic ticket sales between May and early September reached roughly $4.73 billion, the second-largest summer on record and not far behind the all-time high of $4.755 billion set back in 2013, before adjusting for inflation. Brand New Day did the heaviest lifting, but it wasn't alone: releases including The Odyssey, Toy Story 5 and The Devil Wears Prada 2 helped offset a run of high-profile disappointments, among them Disney's live-action Moana and Warner Bros.' Supergirl. For an industry that's spent years fielding questions about whether moviegoing habits would ever fully recover, a single film chasing down an 11-year-old all-time record, inside a summer that nearly matched the pre-streaming era's best, is about as strong a counterargument as Hollywood could ask for.

Commentary: Gustavo Henrique

I'll admit box office countdowns usually don't do much for me — a number climbs, people write the same "record in sight" piece for three weeks running, and eventually it just happens. This one's actually got me a little, and it's less about the movie itself than how undramatic the finish line is going to be. Nobody's staying up for a countdown clock here. Brand New Day is going to cross $936.6 million on some random day this weekend, on ticket sales that wouldn't make headlines for almost anything else currently playing. But that's kind of the whole point, and it's the part I keep coming back to: the reason this record is falling at all is that theaters just never stopped showing the thing. Forty days in and it's still sitting in more screens than The Force Awakens or Endgame had at the same stage of their runs. That's not hype carrying it over the line — that's habit. Audiences kept trickling back in for six straight weekends, and eventually a trickle adds up to more than most floods do.

The number that actually reframes the whole story for me, though, is that $108 million gap over Endgame's pace. These two movies opened within $3 million of each other. Everything that separates them now happened in the weeks after opening weekend — which tells you this was never really an opening-weekend story to begin with, no matter how much the "$360 million debut" headlines wanted it to be one. Whether people are still bringing this movie up in casual conversation five years from now the way they do The Force Awakens, I honestly have no idea. This week, though, it gets the number, inside a summer that came closer to matching 2013's all-time box office high than anyone predicted going into May. In an industry that spends most of its time worrying out loud about theaters dying, that's a genuinely good story to get to tell.

HOW WE REPORTED THIS

Independently reported and written for this story — see our full editorial methodology for how we verify claims and separate fact from analysis.